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ZTE Mulls $314 Million Facility for China Unicom eBooks

Chinese telecom equipment maker ZTE is planning to invest 2 billion Yuan or $314 million in building a facility in China to support the eBook service of China Unicom.

According to Bloomberg (opens in new tab), ZTE, which also makes mobile devices, is planning to branch out from its core business of selling telecom equipment.

The internet centric facility which the company plans to set-up will be located in Changsha. The company plans to expand the facility's existing 300 workforce to 1,000 over the course of next three years.

ZTE said in an emailed statement that the new facility will support the WoReading service offered by Chinese wireless carrier China Unicom.

WoReading currently has 21.5 million users in China and offers the ability to download books, magazines and audio books on mobile phones. The service competes with China Mobile's Shouji Yuedu service which offers similar services.

ZTE already has a history of working with China Unicom, having developed the WoStore for the mobile phone service provider. The store had managed to grab 60 million users in its very first year.

A good portfolio of internet based service will help ZTE in achieving its goal of becoming one of the top mobile phone makers in the world by 2015.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.