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Apple Approves, Yanks Big Fish Games Subscription App from App Store

Apple has removed the Big Fish game subscription app from the iTunes App Store just days after approving it.

The Play Instantly app, launched by casual games studio Big Fish, allows users to access unlimited games on their iPad devices for a monthly fee of $6.99.

When the company announced the launch of the app, it mentioned that Apple had approved the application, but now, according to Bloomberg (opens in new tab), Apple has backtracked on its decision, yanking the app off the App Store without an explanation, in typical Apple fashion.

"We were notified that the app was removed. We're trying to follow up with Apple to try to figure out what happened." Big Fish founder Paul Thelen told Bloomberg.

Thelen said that the company had worked closely with Apple for the app. He said that Apple took longer than usual to approve the app but, gave the nod eventually.

Users are able to play free games on the app for a limited time during the day but, would have to pay the fee for unlimited and unbarred access to the app's game library. Big Fish plans to introduce more than a 100 new games by next year.

Ravi Mandalia
Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.