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LG To Release Prada Smartphone Next Year

Korean electronics giant LG has announced that it has renewed its partnership with luxury brand Prada which will give birth to a "Prada Phone by LG 3.0" which will be launched in 2012.

LG and Prada launched a series of phones in 2007 and 2008 with LG keen to sell the handsets as being "premium" models. Why is LG reviving this partnership now, nearly four years after the last Prada handset? We don't know. Since then LG has launched the Optimus range, which has been in the shadow of archrival Samsung's Galaxy range.

Both handsets were released before the iPhone became a massive hit and before Android came to market. Indeed, LG claimed that Apple copied the LG Prada design for the first iPhone, its head of LG Mobile Handset R&D Center said back then: "we consider that Apple copied the Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006."

However, LG never officially filed any lawsuit against Apple for unknown reasons. The third phone is rumoured to be the Prada K2 or P940 which will feature Android 2.3 Gingerbread, a 4.3-inch display, 21Mbps HSPA+ with a 9mm thick chassis and a Nokia Lumia-800 type design.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.