Skip to main content

LG To Release Prada Smartphone Next Year

Korean electronics giant LG has announced that it has renewed its partnership with luxury brand Prada which will give birth to a "Prada Phone by LG 3.0" which will be launched in 2012.

LG and Prada launched a series of phones in 2007 and 2008 with LG keen to sell the handsets as being "premium" models. Why is LG reviving this partnership now, nearly four years after the last Prada handset? We don't know. Since then LG has launched the Optimus range, which has been in the shadow of archrival Samsung's Galaxy range.

Both handsets were released before the iPhone became a massive hit and before Android came to market. Indeed, LG claimed that Apple copied the LG Prada design for the first iPhone, its head of LG Mobile Handset R&D Center said back then: "we consider that Apple copied the Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006."

However, LG never officially filed any lawsuit against Apple for unknown reasons. The third phone is rumoured to be the Prada K2 or P940 which will feature Android 2.3 Gingerbread, a 4.3-inch display, 21Mbps HSPA+ with a 9mm thick chassis and a Nokia Lumia-800 type design.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.