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Apple launches Black Friday iPad, MacBook Air deals

Apple has unveiled its Black Friday deals for the UK, shaving a not-inconsiderable amount off its notoriously pricey products for one day only.

Although traditionally a US phenomenon, Black Friday - which typically starts on a Monday, and extends through to the so-called 'Cyber Monday' the week after - is becoming increasingly popular with retailers on this side of the pond, with Amazon getting in on the act for the second year running with a range of 'lightning deals.'

Apple is being a bit more restrained: while it, too, is offering time-sensitive discounts on its products, it's doing so for today only so as to keep the Black Friday theme a little more explicable.

The headline deals include an £81 discount on MacBook Air, MacBook Pro, and iMac products - not a huge amount, but certainly welcome if you were in the market for one of the devices anyway - and £31 off the iPad 2 16GB, £41 off the 32GB and £51 off the 64GB model.

Sadly, that's about the extent of the major deals: the iPod Touch range gets a somewhat miserly £15 to £35 discount, and the iPod Nano just £11 off the standard retail price - bringing it to a level just about competitive with Amazon's standard selling price.

Third party accessories also get a discount, with the biggest deal an impressive £101 off the Bowers and Wilkins Zeppelin Air speaker dock, although at just shy of £400 after the discount is applied it's not quite the bargain it seems.

All discounts are live now on the Apple Store. monitors all leading technology stories and rounds them up to help you save time hunting them down.