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Black Friday Sales Increases by 24.3% Year on Year

Thanksgiving 2011 witnessed record breaking online retail sales with 39.3 percent increase for the holiday. IBM Coremetrics data showed a growth of 24.3 percent in online sales on Black Friday sales as compared to same period a year ago.

On the day of Black Friday sale, mobile traffic was 14.3 percent of the entire retail traffic in comparison to 5.6 percent last year. Sales via mobile devices went up from 3.2 percent in 2010 to 9.8 percent in 2011. P ayPal statistics for Black Friday and Thanksgiving showed that mobile shopping volume increased by more than 500 percent in the current year.

Apple devices led the mobile shopping and iPhone ranked one with 5.4 percent and iPad ranked two with 4.8 percent of customers who shopped via mobile devices. Whereas, Android ranked third with 4.1 percent, reported Tech Crunch (opens in new tab).

Prediction made by Google and eBay turned out to be true as tablet became a major platform for the shoppers in 2011. eBay mobile declared that U.S. shoppers bought almost two and a half times more items through eBay Mobile in this year's Black Friday in comparison to 2010.

Looking at these figures Cyber Monday may just break the records of Black Friday.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.