Search engine giant Google has taken on Facebook with a new TV ad which aired in the US during the Thanksgiving NFL games.
The ad focuses on the Circles feature of Google+, which allows people to share information with whoever they want and not everyone on their friend lists.
The feature has gained a lot of popularity among the masses and Google is touting it as a main difference between Google+ and other social networking platforms. Following the launch of Circles, Facebook was forced to introduce a similar feature on its website to keep its 800 million users hooked.
Google touts the human connection in the ad, which comes with Google+, which lets people create video Hangouts with their friends and segregate their friend list into Circles for easy sharing and privacy.
The ad features voice overs of Google+ users who talk about how they can connect easily with certain friends whenever and however they want and not everyone on their friend list.
"It's not relevant to talk about certain things with certain people, especially my guy friends. I don't fill them in on every aspect of my life, whereas I might with my girlfriends or my mom or whatever." a girl says.
The ad ends with Google claiming "Sharing but like real life. That's a plus."