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Samsung To Stop Producing Netbooks?

Samsung is rumoured to be contemplating giving up on netbooks altogether and focusing on the more lucrative and more expensive ultraportables.

According to an email received by French website Blogeee (opens in new tab), Samsung sent an email to its resellers in France saying that it wouldn't produce any new netbooks for Q1 2012.

Instead Samsung will push up production of the 11.6 and 12.1-inch ultraportables which will push the average selling price of the products up and hopefully, profits as well.

The translated email reads: "Following the introduction of our new strategy in 2012, we will discontinue our 10.1-inch (netbook) product range in Q1 2012, in favour of ultraportables (11.6 and 12 inches) and ultrabooks to be launched in 2012."

2012 will also be the year when Microsoft launches Windows 8 for ARM which is likely to power a new breed of ARM-based Netbooks which promise to be faster, cheaper, lighter and have a longer battery life.

Samsung exiting the Netbook arena could herald an exodus of other manufacturers as well, like Asus and Acer; a move that could hit Intel and the Atom processor range at a time when the semiconductor giant is beefing up its line.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.