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15-inch Apple MacBook Air Coming Out Q1 2012

More rumours have surfaced from Taiwan regarding the potential release of a 15-inch MacBook Air laptop that will go against similar sized Ultrabooks from PC vendors such as Dell and HP.

According to Aaron Lee and Joseph Tsai from Digitimes (opens in new tab), anonymous sources from the upstream supply chain (the guys who provide the parts), have confirmed that three new MacBook Air laptops will be released in the first quarter of 2012.

Apple is said to be mulling over plans to drop MacBook Air prices ahead of the launch of the biggest model yet, possibly in a move to reduce stocks of existing products and to increase Apple's share of the global notebook market. Digitimes notes that several retailers have seen prices for the Macbook air fall by up to $100.

Whether Apple will be able to entice a bigger share of the enterprise market remains to be seen. Ultrabooks, which are more refined and more expensive versions of Netbooks, are likely to see a steep rise in competition by mid 2012.

In addition, the release of Windows 8 for ARM will almost certainly mean that ultraportable laptops with ARM-based chipsets inside will be on the market by this time next year.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.