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Apple’s Black Friday Sales Smash All Previous Records

This year's Black Friday sales broke all previous records of Apple sales, according to inside sources. Apple Inc. predicted four times higher than normal sales on Black Friday and according to the same source by 7 pm Apple succeeded in surpassing that prediction.

Even though details are not yet available but, the sale of MacBook Air has been particularly very good. The reason behind this success is probably the fact that Black Friday is considered hot for online shopping.

This particular day saw an $816 million spending on online shopping which is 26 percent rise from last year, reported comScore (opens in new tab). Data published by IBM also showed similar growth of around 24.3 percent as compared to last year.

As per comScore reports, after Amazon, Walmart, Best Buy and Target, Apple became "the most visited online retail store" during Black Friday. This year on Black Friday, Apple Inc. offered deals like $100 off on few MacBooks as well as "a few dozen dollars discount" on iPad 2 as well as iPod Touch.

Black Friday was particularly good for Amazon's Kindle tablet. Dave Limp, vice president of Amazon Kindle, said "Even before the busy holiday shopping weekend, we'd already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Black Friday was the best ever for the Kindle family..." reported WebProNews (opens in new tab).

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.