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iPhone 4S Rival Alert : HTC Sensation Available From £299

The HTC Sensation is rapidly falling down the Taiwanese smartphone manufacturer's pecking order if the new pricing structure for the handset (formerly known as the Pyramid) is to be believed.

Amazon (opens in new tab) and Play are selling the Sensation for £300, a 40 per cent discount off its suggested selling price of £500 when it was released almost seven months ago. In comparison, the iPhone 3GS retails for more and the technologically inferior iPhone 4 still costs £429.

The sensation comes with a dual core Qualcomm Snapdragon chipset clocked at 1.2GHz, 768MB RAM, a 4.3-inch 960x540 pixel capacitive LCD, an eight megapixel camera with full HD recording capabilities, DLNA compatibility, contoured glass edging and a unibody aluminium construction.

The device is powered by Android 2.3 Gingerbread and is complemented by HTC's own HTC Sense UI. As expected, HTC also bundled a few of its own goodies such as, amongst others, HTC Watch.

It was rather unfortunate that the phone was launched before the company acquired Beats Technologies by Dr Dre. Its successors, the Sensation XE and the XL both come with the distinctive red coloured Beats-branded headphones.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.