A latest Windows Phone rewards scheme has been launched by Microsoft and former Blur bassist Alex James.
This reward scheme is called as "Into by Windows Phone" and this will allow the users to get rewards for using Windows phone. For all the Facebook Share, Facebook Like and Tweet or invites for the ‘Into' app will add points for the user. These points later can be utilised to unlock special offers.
For the time being, Into app by Windows Phone is in existence only as Facebook page but it will soon enter Windows Marketplace and according to rumours, before Christmas, the app will be found in Windows Marketplace.
Head of consumer marketing for Windows Phone UK, Nick Hedderman, said, "Into by Windows Phone creates an exciting opportunity for people to unlock and share amazing adventures and we're delighted Alex James will be leading Into by Windows Phone." reported Know Your Mobile.
He further added, "Windows Phone puts people at the centre of the experience making it easier to connect and share with friends, family and colleagues."
Alex James, creative consultant for Into by Windows Phone, also commented that the Microsoft Window's Phone is providing a "pioneering experience" based on social activity and is enjoyable.