CTIA wireless industry trade group and the Entertainment Software Rating Board (ESRB) officially launched a system that would allow mobile app developers assign some rating to their game that will eventually let users as well as parents have a fair idea regarding the content even before downloading or purchasing it.
This is a free program, which allows developers to designate what sort of content is there in the software. This piece of information is converted into an age-specific rating system assigned by the ESRB that can be later on noted by developers while sending the particular software to any participating storefront.
At present AT&T, T-Mobile USA, Sprint, U.S. Cellular and also Verizon Wireless are the carriers that are participating in this new program. "When developers submit their applications to a participating storefront they will be able to complete a detailed yet quick multiple choice questionnaire that is designed to assess an application's content and context with respect to its age-appropriateness", notes CTIA.
Microsoft, a non-carrier, that is using the ESRB rating for various games of Windows Phone 7 Marketplace, reported ZD Net.
At present big names such as Google as well as Apple are missing despite being the developer of mobile operating systems that together occupy highest market share in U.S. smartphones, as per Gartner figures.