On Tuesday, a top lawmaker proposed harmonisation of European Union privacy rules to let any Internet company operate across the 27 country bloc until the time its data protection policies are approved by any single member state.
Vice president of the European Commission, Viviane Reding, stated there are a number of unnecessary hurdles created by privacy rules dating back to 1995.
At that time, the Internet was pretty new but now those rules are costing various Internet companies €2.3 billion to $3.1 billion every year to adhere to these rules, as reported by the New York Times.
Regarding harmonisation, Reding in a speech to privacy lawyers and data protection professionals in Paris said, "I think I am persuaded that while bringing member states out of their debt crises, we have to do everything we can to help our companies grow."
A global counsel at Google, Peter Fleischer, echoed the same sentiment and said, "Even more important than the specific regulations is that they need to be the same across the E.U."
In another speech, Reding mentioned that she wants users of social networks and various web services to have better control such as deleting personal data and moving to other sites with ease.