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Lenovo To Launch LeTV Products In 2012

Lenovo is set to unveil a new range of products called LeTV in the first quarter of 2012, in an apparent move to offer products that match Apple's portfolio.

The Chinese behemoth already sells laptops, desktops, all in ones, tablets, smartphones, monitors and now, possibly Smart TVs.

The report, by the Wall Street Journal's (opens in new tab) Loretta Chao and Owen Fletcher doesn't say whether Lenovo would release a Google TV style box (like the ill-fated Logitech Revue) or a proper Lenovo-branded television, although the first possibility is more likely.

Lenovo will also debut a new cloud strategy called Lenovo Cloud that will give users up to 200GB worth of space online.

The Chinese company, which has surpassed Dell in terms of PC units sold to become the world's number two PC vendor behind HP, has been firing on all cylinders.

It released a new 10-inch tablet and a 5-inch smartphone yesterday, and has acquired German PC manufacturer Medion and merged operations with Japan's NEC to extend its user base.

The LeTV strategy promises to be a bold new venture as Lenovo tries its hand at a consumer market where Apple is the main competitor.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.