A little known Canadian company, Ignis Innovatiion, announced that it has come up with an AMOLED display that uses a conventional RGB matrix which, in theory, should solve issues associated with having a thin film transistor backplane.
This allows the screen to reach pixel densities of up to 330ppi, surpassing the 326ppi of the iPhone 4 and its Retina Display.
The technology would allow for better onscreen colour display as well as better viewing angles, lower cost of production and using less than half the power.
Ignis doesn't say whether there's a sweet spot for the screen diagonal or whether it has managed to licence the technology to any major OEMs.
Could it be that this technology will find its way into the next iPhone 5 smartphone? Highly unlikely according to intelligence that has surfaced lately that supports the view that Apple is already in the process of ordering a 4-inch screen for the iPhone 5.
Ignis' press release reads "These techniques can make AMOLED displays with similar resolution as IPS displays but with much better color quality, higher contrast ratio, and wider viewing angle."