Windows On ARM products, otherwise known as WoA, are set to appear at the end of 2012 and, according to Monica Chen and Joseph Tsai from Digitimes, the first rivals to laptops are supposed to come to market in June 2013.
This is slightly disappointing given that Windows 8 is expected to be launched in the third quarter of 2013. Players like Nvidia and Qualcomm, which both have licenses for Windows 8, are expected to release ARM-based products that will compete with the likes of Intel and ARM.
Sources within the Taiwanese notebook community reckon that the likes of Asus and Lenovo will launch Windows for ARM products that will take off in 2014 and aggressively vie for market share in 2015.
The biggest challenge yet remains software support as well as cooperation between notebook vendors according to the news outlet. Intel is set to launch Haswell-based processors in 2013 which are expected to reduce the gap in power/performance between the two architectures.
The first laptop products are likely to be based on a quad core ARM-Cortex A9 based model with Cortex A15 iterations following in 2013.