UK spy agency GCHQ has started a campaign using social media websites Facebook and Twitter to recruit future cyber spies.
The campaign, called ‘Can You Crack It?', which has gone viral on Facebook and Twitter, invites people to visit the canyoucrackit.co.uk website; they are then greeted with a grid with 160 pairs of random letters and numbers.
Below the grid there is a countdown which shows how many days are left before the contest ends. People who manage to crack the code are asked to enter the keyword. From there, they are taken to a GCHQ landing page where they can apply for a job with the spy agency.
"Code cracking skills are vital to secure the very best talent and to support the GCHQ mission in its fight against cyber threats. Our target audience is not typically attracted to traditional advertising methods and may be unaware that we are recruiting for these kinds of roles," a spokesperson for the organisation said in a statement, The Telegraph reports.
"Their skills may be ideally suited to our work and yet they may not understand how they could apply them to a working environment, particularly one where they will have the opportunity to contribute so much," the spokesperson added.
GCHQ said that the contest will be open till December 12 and will help it hire the next generation of experts which will protect Britain against cyberattacks.