If reports are to be believed, Google is preparing to enhance its retail presence and working on a service that might rival Amazon Prime.
Google is working on providing a service where visitors will be able to shop online, make payment to Google and finally get delivery of the purchased item the next-day. This scheme is very identical to Amazon's Prime service.
At present, Google is engaged in talks with leading retailers as well as shippers in US. For the time being no such service has been devised for UK. Google through this move is trying to enhance its online retail earnings.
Even though, this move by the search and internet advertising company is unusual, it has been considered as an intelligent move by analysts and online retail experts.
Scot Wingo, chief executive of e-commerce company ChannelAdvisor, said, "It's important to remember that 40% of Google's revenue is from the 'retail' vertical," reported a blog.
Wingo also said, "Once a consumer joins Amazon Prime, their searches for products at Google have to decrease precipitously," Wingo concluded by saying that, "Amazon has created a lock-in and it has the world's best product search engine. That's 40% of the internet that Google really can't afford to lose serious share on."