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Lovefilm Drops Flash, Adopts Silverlight for Streaming

Recently, the UK based on-demand streaming player LOVEFiLM, declared that it won't be showing movies in Flash player and in its place Microsoft's Silverlight platform will be adopted. This move came after Hollywood pressurised it to use a platform that is superior in terms of security.

Streaming project manager at LOVEFiLM, Paul Thompson, wrote on company's blog that the studios that provides films to LOVEFiLM asked the website to introduce these changes as "they're insisting - understandably - that we use robust security to protect their films from piracy, and they see the Silverlight software as more secure than Flash."

Further, Thompson simplified this fact saying that, "Simply put: without meeting their requirements, we'd suddenly have next-to-no films to stream online" reported Advanced Television (opens in new tab).

This change will be applied to Internet TVs, PS3, PCs, iPad, Macs and also laptops.

LOVEFiLM is Amazon owned service of video rental that faced some threat after Netflix arrived in UK with lots of promises. Post this there was a possibility of reshuffling the PC streaming setup and now due to Hollywood bigwigs' insistence the website had to drop Flash and adopt Silverlight.

At present LOVEFiLM has no plans for treading the HTML 5 path and is converting their PC based streaming to Silverlight platform from Microsoft.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.