Search engine giant Google has released its own news aggregation app, called Currents, for smartphone and tablet device users.
The company is touting the app as the go-to place for news, photos and videos. Google has partnered with more than 150 content providers to contribute to the app including AllThingsD, Forbes, c|net and the Huffington Post.
Google said in a blog post that users will be able to view RSS feeds and Google+ feeds as well through the application.
The Currents app is available for Android smartphones and tablets, the iPhone, iPad and the iPod Touch. "To get started, simply download the app and choose the publications you want to subscribe to for free," the company explained.
"You can also add RSS, video and photo feeds, public Google+ streams and Google Reader subscriptions you're already following. In addition to consuming your favourite media, you can also use the trending tab to discover related content that matches your tastes," it added.
Google also said that content providers will be able to design, brand and customise their web content, which appears on the app.