Toy companies like Leapfrog and Vtech are scrambling to get enough units of their tablets for the toy market, as prices have been soaring well beyond their suggested retail price.
A report by the Daily Mail's Chris Parsons claims that Leapfrog's tablet is being sold on Ebay and Amazon for £200, more than twice its recommended retail price, as demand outstrips supply and stocks run low across Britain.
While not as feature-rich as similarly priced tablets, the LeapPad comes with a built-in camera that doubles as a video recorder, a reading app and shed loads of games.
It is also more sturdily built than mainstream tablets like the iPad, and as such, is more child-friendly with a much larger rugged plastic bezel, as well as bright colours and big icons.
Another rival tablet, the VTech InnoTab, has been enjoying similar levels of popularity since Tesco slashed its price to £64, one of the cheapest in the country.
It is likely that parents who already own a tablet will buy one for their kids in order to stop them from borrowing daddy's tablet or risk smashing it to pieces accidentally.