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Price Of Leapfrog LeapPad iPad 2 Alternative For Kids Shoots Up

Toy companies like Leapfrog and Vtech are scrambling to get enough units of their tablets for the toy market, as prices have been soaring well beyond their suggested retail price.

A report by the Daily Mail's Chris Parsons (opens in new tab) claims that Leapfrog's tablet is being sold on Ebay and Amazon for £200, more than twice its recommended retail price, as demand outstrips supply and stocks run low across Britain.

While not as feature-rich as similarly priced tablets, the LeapPad comes with a built-in camera that doubles as a video recorder, a reading app and shed loads of games.

It is also more sturdily built than mainstream tablets like the iPad, and as such, is more child-friendly with a much larger rugged plastic bezel, as well as bright colours and big icons.

Another rival tablet, the VTech InnoTab, has been enjoying similar levels of popularity since Tesco slashed its price to £64, one of the cheapest in the country.

It is likely that parents who already own a tablet will buy one for their kids in order to stop them from borrowing daddy's tablet or risk smashing it to pieces accidentally.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.