Microsoft's attempt to turn its Xbox 360 games console into a living-room media portal continues, with a beta launch of the YouTube 'app.'
Developed as part of the annual 'Fall Update,' which also brings the Windows Phone-themed 'Metro UI' interface to the platform, the new media facilities of the console build on Microsoft's existing Zune service with third-party 'apps' from the likes of the BBC, Google and Channel 4.
Sadly, many of these apps are not yet available on the platform, with the exception of an app from video rental service LoveFilm, with Microsoft promising further releases are "coming this Winter."
Beta testers, however, can already experience the future with a YouTube app for the Xbox 360, as revealed by The Verge. HD video playback reportedly works OK, as does access to a user's Watch Later, Playlists, Favourites and Subscriptions.
The YouTube app offers a glimpse of Microsoft's plans for the console, which will soon include video streaming from major TV networks and film rental agencies - but it comes a significant time after Sony's rival PlayStation 3 console added YouTube, LoveFilm and YouTube support.