Australians were more eager to search for news about Apple's no-show iPhone 5 than acquire information about the costliest tropical cyclone ever to strike the country, according to statistics showing the top Google searches for 2011.
Google's statistics revealed that cyclone Yasi lost the battle for Australians' attention behind the iPhone 5; ironically, the cyclone actually hit Australia's shores wreaking havoc and causing $3.6 billion of damage, while the whirlwind around Apple's greatly revamped smartphone came to nothing as many fans were left disappointed with the company releasing 'only' the iPhone 4S.
Not only did the life-threatening cyclone Yasi come down in third place on the list of 'fastest rising searches'; even the royal wedding came behind Apple's non-existant iPhone (where's the loyalty from Her Majesty's subjects in the southern hemisphere!?)
The game Minecraft came in second place, with the iPhone 4S and the Rugby World Cup also featuring in the top 10.
A rather macabre statistic relates to searches for celebrity deaths; the recent death of Apple co-founder, Steve Jobs, was the fifth most popular, while Australians were even more caught up with the death of Osama Bin Laden and especially Amy Winehouse, who was the most searched for.