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LG launches third mobile phone designed by PRADA

South Korea's second largest consumer electronics company Lucky Goldstar has announced the Prada phone by LG 3.0, which is the very first smartphone from the joint partnership.

LG Prada 3.0 is the third handset collaboration between the two companies; following on from two mobiles, the KE850 in 2007 and the Qwerty keyboard based KF900 in 2008 - which were all feature phones.

The new designer phone arrives as a classic black handset, with the clear and straightforward design philosophy that is synonymous with Prada.

The Prada 3.0 has a 4.3-inch 800x480 Nova 800-nit bright touch screen, in a 8.5mm thin chassis with the Prada signature Saffiano back and only a minimal array of actual physical buttons.

On-board is a 1GHz dual-core processor, backed by dual-channel architecture with dual-band WIFI and is only the third LG handset to feature all three. These are the LG Black, the Optimus 2X mobile and the Prada phone by LG 3.0.

Prada has also had a hand to play in the user interface, with specially developed controls and menus - with all the symbols in black, grey and white, on the UI.

The LG Prada phone runs from the Android 'Gingerbread' OS, which will be upgradable to Ice Cream Sandwich at a later date and this has been confirmed to ITProPortal.

Built in to the mobile is an 8 megapixel camera, with 8 GB of internal storage capacity and 512MB of RAM, in a dual configuration - for faster responsiveness, in the OS.

The Prada phone by LG 3.0 will be shipping in Asian markets first, where it is expected to arrive in Europe in January with no prices announced as yet.

Rob Kerr is a journalist with more than 14 years experience of news, reviews and feature writing on titles such as Wired, PC Magazine, The Register, The Inquirer, Pocket-Lint, Mobile Industry Review, Know Your Mobile and The Gadget Show. The mobile phone world is his real passion and forte, having owned a handset as far back as 1994 where he has seen them grow from just a business tool to a necessity in everyone’s everyday life.