Windows maker Microsoft has unveiled a paper on the importance of domain names. The study primarily focuses on the importance of good domain names and has called it "Domain Bias" which is expected to add more value to good domains.
The paper defines the "Domain Bias" as "a user's propensity to believe that a page is more relevant just because it comes from a particular domain."
The authors of the paper have also proven the existence of such domains by providing its presence in "click activity" and also in "human judgements" through a series of "comprehensive collection of experiments", reported The Domains.
For search marketers the study brings both good news as well as bad news. The good news or positive aspect is that there is advantage for credible and trusted domain names because users actually check the URL before clicking on it.
On the other hand, these days' getting a "credible" domain name is very difficult as almost all the single or double word credible domains already exist or at best they are reserved.
Microsoft states that, "Users seem to have learned the landscape of the internet and their click behaviour has thus become more predictable over time."