Apple's attempts to litigate its rival Samsung out of the tablet and smartphone market, accusing the company of design and patent infringements, could have backfired, with Samsung's vice president of telecommunications claiming Apple's ire has helped make the company a household name.
In an interview with the Sydney Morning Herald, Tyler McGee, Samsung Australia's VP of telecommunications, addressed the issue of the temporary ban on sales of the Samsung Galaxy Tab 10.1 tablet, which Apple claims is directly based on its own iPad design.
"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," McGee explained.
The news will come as a blow to Apple, which has seen the initial success of its legal action - which saw temporary bans on importation and sale of selected Samsung products issued in the US, Australia, and Europe - give way to dismissals from courts across the world.
McGee also confirmed that 7.7-inch and 8.9-inch versions of the new Galaxy Tab would be heading to Australia within the next few months.