A new survey by AlphaWise suggests demand for Apple's iPad and iPhone products is stronger than expected, with the company likely to sell almost 200 million smartphone handsets across 2012.
According to an analysis of the survey by Fortune Tech, sales of the iPhone range - including the budget iPhone 3GS and flagship iPhone 4S - are likely to be 20 to 30 per cent higher than previous estimates for the quarter, suggesting that demand is increasing beyond previous expectations for the devices.
That interest is set to rise in Q1 2012, it is claimed, while sales of Apple's high-priced iPad tablet are not thought to be as adversely affected by the release of Amazon's budget Android-based Kindle Fire tablet as previously thought.
If the survey's results prove true, Apple could sell 54 million iPhones in the next quarter and almost 200 million over the course of the year, along with 81 million iPad tablets - significantly more than the 52 million previously predicted by financial giant Morgan Stanley.
The figures will make good reading for Apple investors, but as with any prediction only time will gauge their overall accuracy - and with devices like the heavily anticipated Asus Eee Pad Transformer Prime due to launch in the first quarter of next year, Apple may find itself issuing discounts if it doesn't want to disappoint analysts.