Tablet sales during the third quarter were not up to the mark, but the Christmas holiday shopping season proved to be a big one for the market.
According to market research firm IDC, 18.1 million tablet devices were sold in the third quarter, missing the 19.2 million estimate.
Despite that, tablet sales were up 24 percent from the previous quarter and represented more than 260 percent year-on-year growth, as reported by PCWorld.
IDC said it expected the upcoming shopping season to be a big one for the market thanks to the launch of Amazon Kindle Fire and the Barnes and Nobels Nook Tablet devices. The company says that this year it expects 63.3 million tablet devices will be sold, up from its earlier estimate of 62.5 million.
Apple currently dominates the tablet PC market with a 61.5 percent market share, having sold almost 11.1 million iPad devices in the third quarter.
IDC expects, however, that Apple's market share will slip to 59 percent with the advances made by Android based tablet devices, which currently have a 32.4 percent share. The company expects that Android will capture 40 percent of the tablet market thanks to Kindle Fire and Nook Tablet.