Microsoft has added new apps to the UK version of the Xbox Live TV service.
Channel 4's 4oD and Channel 5's Demand 5 apps are the latest in a line of several TV services the company plans to make available via Xbox Live. UK based Xbox Live users already have access to LoveFilm and YouTube. This move is a way to provide all media in one convenient place.
In a blog post, Xbox Live's Major Nelson announced a series of TV apps made available to Xbox Live users in the UK, the rest of Europe and other markets.
Users can access Channel 4's most popular shows including The Inbetweeners, The IT Crowd and The Big Bang Theory. On Demand 5, they will be able to watch The Gadget Show and others.
"A new era in entertainment begins where all your entertainment is together in one place - your games, movies, TV shows, music and sports," said Don Mattrick, president of the Interactive Entertainment Business at Microsoft.
"With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever," he added.