The largest US newspaper publisher (owner of USA Today amongst others) has announced in a memo on the company's official blog, that it will be making "thousands" of the latest iPhone 4S and iPad 2 devices available for its journalists.
"These new tools will help our journalists meet the demands of the new news cycle, one that requires agility in real-time reporting, social media and greater emphasis on video storytelling, further increasing our competitive advantage," explained the company's newspaper division president, Bob Dickey.
The devices are expected to be delivered in January, and there is intensive training for Gannett's journalists in how to use the iPhones and iPads scheduled for a couple of weeks later.
The investment in high-end communication equipment will be used to create 'digital workstations' in each of their local information centres to monitor the content experience they provide.
It should also be mentioned that while the average user might be enthusiastic about snapping pictures with his or her smartphone, we would expect professionals to use more sophisticated tools.
"We are counting on your inventive and pioneering spirit to push the boundaries of what we think is possible," the company memo exhorts. Although one of the commenters on the blog gives a slightly cynical response: "...reporters, bob. Remember all of those you laid off? iPhones Don't replace them!"