Apple's latest iPhone which broke all sales records following its release over two months ago, is apparently failing to win over the hearts of Europeans, as customers flock to its 'better value' arch-rival Android.
Kantar Worldpanel ComTech, a leading research firm, published a study recently revealing that iPhone 4S has lost ground in continental Europe, due to weakening economic context and also under pressure from rival smartphones, as Reuters reports.
Seemingly, Europeans are more attracted to high-end Android smartphones with impressive features and, at the same time, friendlier prices. As a consequence, Apple's share of the smartphone market has dropped recently.
In France, for instance, Apple's market share slipped in the last three months from 29% to 20%. The same trend was noticed in Germany with Apple's position declining from a 27% to 22% market share. A decreasing sales share for iPhones was also noticed in Italy and Spain.
"In Germany, Android achieved a dominant 61 percent share of smartphone sales in the latest 12 weeks, with the Samsung Galaxy S II the top selling handset," Dominic Sunnebo, global consumer insight director, stated.
Analysts are pointing to weakening economies across the continent as the main reason for Apple's decrease in popularity, as its products generally carry a premium price tag. Siri's limited functionality outside the US (it presently lacks map-related features) is also likely to be a factor.
However, iPhone 4S remains one of the top selling smartphones in English-speaking markets, as Sunnebo explains, "In Great Britain, the U.S. and Australia, Apple's new iPhone continues to fly off the shelf in the run-up to Christmas. However, this trend is far from universal."