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Motorola Acquires Video Discovery Start-up SetJam

SetJam's chief executive officer Ryan Janssen announced through an email that SetJam, video discovery startup, has been acquired by Motorola Mobility. The CEO however, refrained from disclosing the financial terms of the deal.

SetJam happens to be an emerging video discovery outfit from New York. The company specialises in offering service that helps users in finding online videos. It was slowly and gradually surfacing as one of the leading brand names in the market, amongst a handful of tough competitors such as SideReel and Clicker.

"I'm writing to let you know that today SetJam was acquired by Motorola Mobility. We are all very excited about this transition here at SetJam," Ryan Janssen's said in the email, according to a c|net report.

"Motorola and SetJam share the vision of making content delivery, discovery, and consumption seamless across any screen, and as a world leader in video technology, Motorola will provide us with unprecedented levels of reach and distribution," he added.

SetJam has been recently working on a personalisation technology that would enable users to recommend videos. This technology may certainly find its use in Motorola's ever increasing IP enabled TV set-top boxes.