Pinterest, a new social networking platform and virtual pin board site, has been growing at a massive speed, becoming one of the top 10 social media platforms on the web.
The website allows users to organize and share the topics they like, offering a wide range of categories from home decor to health. As of now, the access to the website is invitation only, but judging by the figures, it might have a field day when it becomes available to the general public.
Users are allowed to create ‘boards' on which they can ‘pin' images with descriptions like the title or a price, if it's a product, which links to where the image was taken from. The website allows users to share their boards with their friends, who can also add images to the board.
According to the web metrics released by online tracker Experian Hitwise, the website received 11 million views in the one week that ended on December 17, more than 40 times than any other week in the past 6 months.
The growth experienced by the website represents a 4,000 per cent increase, catapulting it to the number 10 most visited website, joining the likes of Facebook, YouTube and Twitter in the social networking elite list.
The website was launched back in October 2010 and has received $26 million in funding from Andreessen Horowitz.