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iOS Devices Rule Online Shopping Scene Says Study

A new study reveals how an overwhelming proportion of all online purchases are originating from Apple devices including the massively popular iPhone and iPad.

The study was carried out by the retail analysis outfit RichRelevance. The study indicates that over 92 per cent of all online purchases were carried out through iOS powered devices during the running month. The figure surpasses April's 88 per cent share that Apple managed to pocket.

The numbers across our retailing partners sites demonstrate just how powerful the iOS platform is enabling mobile web shopping and, while still below 5 percent in total conversion, mobile traffic's doubling in eight months is a trend we only see accelerating," said David Selinger, CEO of RichRelevance.

Experts are of the view that the trend of Apple being almost sort of an undisputed king in the online shopping industry won't last too long. With Amazon's Kindle Fire, and the Barnes & Noble Nook Tablet strengthening their foothold in the market at a steady pace, Apple is likely to come under some rather tough competition in the luscious online shopping market in the months to come.

But having mentioned that, the massive lead that Apple already enjoys over its rivals as the most prominent platform for online shopping, is unlikely to be altered by a great degree anytime soon.