In its latest appeal to a Canadian court, Research In Motion is seeking removal of the lawsuit BBM Canada filed against the company earlier this month.
BBM Canada, an industry body for broadcasting company, dragged RIM into court earlier this month, arguing that the BlackBerry maker's decision to name the BlackBerry Messenger Service 'BBM' affected the company in a negative way.
Currently headquartered in Toronto, BBM was founded six and a half decades back in 1944, much before RIM came into being, let alone BlackBerry Messenger.
According to BBM, RIM's choosing the name' BBM' for BlackBerry Messenger has created lots of confusion amongst its clients. Apparently, BBM Canada states that time and time again its employees are mistaken for RIM employees due to this controversial nomenclature.
RIM however, defended itself by stating, "The services associated with RIM's BBM offering clearly do not overlap with BBM Canada's services and the two marks are therefore eligible to co-exist under Canadian trademark law," according to a report by The Globe and Mail.
"The two companies are in different industries and have never been competitors in any area," RIM added.