Amazon enjoyed a strong sales period over Christmas, with some four million Kindle, Kindle Touch and Kindle Fire tablets ending up under trees in the US alone.
The online retailer didn't detail how many of each individual model was sold, but it seems likely the majority of the sales were for the Kindle Fire, since it's the latest and greatest product from the firm.
"We are grateful to our customers worldwide for making this the best holiday ever for Kindle," said Jeff Bezos, Amazon's chief executive.
He might have been a bit surprised too. As the Telegraph reports, the Kindle Fire has received some criticism for its user experience being lack lustre. However, it seems from the several million devices sold, this hasn't deterred Christmas buyers. With a $200 price point in America, the Kindle Fire is still one of the most competitively priced tablets out there, so is no doubt capturing the budget touch screen PC market.
However, despite selling many of these devices, Amazon is unlikely to have made much money as the tablet is being sold at a small loss. However, getting the hardware into the hands of consumers is just the first step, as the real money is made with content. This is the aspect of the tablet game that will separate the men from the boys. Profiting from software and content sales after the initial hardware purchase, allows companies like Amazon to manufacture the tablets at a loss, which makes them far more competitive.
As would be expected from a lot of Kindle Fire sales, content sales went up too, with even self published authors doing incredibly well.
"In a huge milestone for independent publishing, we'd also like to congratulate Darcie Chan, the author of 'The Mill River Recluse,' and Chris Culver, the author of 'The Abbey,' for writing two of the best-selling Kindle books of the year," said an Amazon spokesperson.