In an attempt to take on the Apple iPad, Sony has given a $100 price cut to its Tablet S device in the United States.
According to Pocket-Lint, the dual core Android based tablet device has received $100 price cuts for both its 16GB and 32 GB models.
The price cuts bring down the 16GB model to a modest $399, which is close to the price of the iPad while the 32GB is now available for $499. Sony recently confirmed that the tablet will soon get the latest Google Android 4.0 Ice Cream Sandwich.
The price cut is the second one for the tablet. Sony had earlier chopped off $50 from its sales price. The latest cuts indicate that the tablet is not performing according to Sony's standards.
The competition in the Android based tablet market has been given a massive nudge from Amazon's Kindle Fire tablet, which has seen off-the-charts sales figures during the holiday shopping season.
The online retail giant has already declared it as the most purchased and sought after product on its shopping catalogue. Motorola and Samsung are also hot players in the Android tablet market but are yet to best the sales achieved by Apple's iPad 2.