The price cuts introduced by Nintendo for its 3DS hand-held gaming device seems to be doing wonders with the company selling 4 million units in the United States.
The company announced that it had sold more than 4 million 3DS units in the US by the end of 2011, with several exclusive Nintendo 3DS titles doing just as well. Nintendo 3DS, which was first launched in Japan, allows gamers to play 3D games without the need for special glasses. The device met with a cold response with just 1 million selling in 6 months but, its sales picked up after Nintendo introduced price cuts several countries.
The company said that exclusive 3DS games, a part of the highly popular Mario franchise, did well in terms of sales as well. Super Mario 3D Land and Mario Kart 7 each sold 1 million copies in the United States.
"One of the strongest software lineups in our history helped Nintendo have a great holiday season and to close 2011 with a full head of steam. The prospects for 2012 are extremely promising" said Nintendo of America executive vice president of sales and marketing Scott Moffitt.
The console carried a $250 price tag when it was launched in the US but sluggish sales forced Nintendo to bring the price down to $170. The prospects aren't bleak either as Nintendo is in the process or rolling out new game titles for the console which includes the likes of Kid Icarus: Uprising.