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Roku Announces Streaming Stick, Transforms Regular TV to Smart TV

Video streaming set-top-box maker Roku has unveiled a new USB stick which would let users stream media content to their TVs.

The Roku Streaming Stick has been designed to simply plug into any MHL (Mobile High-Definition Link) capable TVs without the need of additional hardware, chords or remote controls. The stick will be capable of plugging into a TV quite similar to the manner in which a USB flash drive is plugged into a computer.

The USB streaming stick will come with access to hundreds of media content channels offered by Roku on its media streaming set-top-boxes.

According to the company, the device will be released in the second half of 2012 and will come bundled with Best Buy's Insignia TVs which will be available across Best Buy retail outlets.

"The Roku Streaming Stick provides an elegant and easy over-the-top streaming solution for customers who want the full experience of a Smart TV without adding an external set box, HDMI cable and power adapter to their TV," Scott Jacobi, director of exclusive brands at Best Buy, said in a statement notes PC Mag.

The company is yet to give out a definite release date for the device nor it has given a price, but it is most likely to cost below $99.