UK mobile phone retailer Clove will be the first to offer the Samsung Galaxy Nexus in white from the 6th of February for £498.
The smartphone is the first to come with Android Ice Cream Sandwich and the second to come with a 4.65-inch capacitive Super AMOLED HD display with 1280x720 pixels.
It also comes with a 1.2GHz dual core Qualcomm Snapdragon processor, 1GB RAM, 16GB internal storage (but no microSD slot), a five megapixel rear camera with a 1.3-megapixel front-facing one, Wi-Fi, Bluetooth, NFC, Wi-Fi Direct, plus ICS-only features like Face Unlock and Android Beam.
The Galaxy Nexus went on sale in the UK in November, with the cheapest model currently on sale at Amazon for just under £480 - if you're not fussy about the colour.
There's a little known loophole that allows O2 customers (also GiffGaff & Tesco Mobile) to get the handset for just over £500 spread over two years with a few minutes and texts thrown in for free.
Otherwise, the cheapest no-upfront-fee contract comes in at £30.22 per month on a two year period with 900 minutes, 500 texts, 500MB data and unlimited web and email on T-Mobile.
A 32GB model is also expected to be launched in Europe soon and at least one retailer, Handtec, has put the device on preorder for a whopping £600.