Google's Android mobile operating system surged past rival iOS during the Christmas holiday season in the United States.
According to the ad impressions data released by ad network Chitika, in December, Android devices were responsible for 51.6 percent traffic on its ad network while iOS devices took the second spot, accounting for 46.5 percent of the traffic, c|net.
The massive number of Android devices activated during the holiday season allowed Android to rush past iOS, after coming at the second place in November. For the month of November, iOS lead the market, accounting for 51.7 percent of ad traffic on Chitika's network while Android came in second with a 46.1 percent share.
However, according The Guardian, NetApplications has a different story to tell. The company claimed that iOS maintained its lead over Android in the worldwide market with a 52 percent share while Android accounted for 16.2 percent of the market.
"Our methodology takes a distribution of mobile impressions seen on our ad network across all available operating systems. We include tablets within our mobile market share calculations, whereas we are unsure of Netmarketshare's practices," Chitika said.