The Microsoft executive responsible the software design of its Windows Phone OS, admitted in a recent interview published by The New York Times, that the mobile operating system was redeveloped as a direct response to Apple's iPhone.
Accused of not being creative enough with its devices, Microsoft looked to rival Apple for inspiration. The spark of revelation came as soon as Apple introduced the original iPhone to the market in 2007. At the time, Microsoft realised they couldn't compete with such a simple, elegant design.
Ridiculed by the late Steve Jobs for not bringing "much culture" to their products and facing the market's disappointment after a long list of unsuccessful new products, Microsoft took a while to rethink its strategy.
Joe Belfiore, who is the manager of the Windows Phone program, described the strong motivation behind the now highly praised Windows Phone. "Apple created a sea change in the industry in terms of the kinds of things they did that were unique and highly appealing to consumers (...). We wanted to respond with something that would be competitive, but not the same."
In early 2009, the first prototypes of Windows Phone were almost ready for testing. Focused on clarity, simplicity, with clean typography and significant software improvements the new mobile OS came closer to what we know today.