UK mobile phone operator Three has revealed that it saw a 500 per cent increase in data traffic on New Year's Eve year on year.
According to the data released by the company, users used 80 terabytes of data on December 31, 2011, an increase of almost 500 per cent over the 14TB used on December 31, 2010.
The company said that the data downloaded by users on 31 December, 2011 was equal to 118,000 DVDs being downloaded in 24 hours. The huge data downloads continued on the New Year's Day as well, with users downloading 74 TB of data on 1st January, 2012.
The huge data downloads come as no surprise as retailers reported record sales of smartphones during the holiday shopping seasons. Millions of Android and Apple devices were activated on Christmas day itself.
"It's a phenomenal amount of growth and shows just how much smartphones are changing the way our customers communicate. This kind of demand vindicates Three's focus on building a network designed for the internet," said Three's marketing director Thomas Malleschitz.
"It also shows just how important data bundles are becoming - and of course the value of plans which offer genuinely all-you-can-eat handset data allowances." he added.
[Source: Mobile Magazine]