It is by no means a secret that Intel and AMD do not always see eye-to-eye, the two companies have been desperately trying to outperform each other in the burgeoning global semiconductor market for a long period of time now.
However, it seems like both AMD and Intel at last found something to agree upon at this year's Consumer Electronic Show in Las Vegas - 2012 will be the year of the ultra-thin notebook.
AMD will be looking to combat Intel this year by pursuing an aggressive pricing strategy with its newly announced Trinity family of chips. It is likely AMD Ultrathins could be up to $200 cheaper than their Intel counterparts.
AMD did not miss the opportunity to express its dissatisfaction with Intel trademarking the name "Ultrabook". According to the company, by trademarking the "Ultrabook" name, Intel wants to project itself as the driving force behind the invention of ultra-thin notebooks.
AMD further stated that it was they, and not Intel, who gave impetus to the ultra-thin movement.
When asked about the other competitors in the market such as ARM, AMD's director of global product marketing, John Taylor, told Daily Tech, "there is room for everyone in the market."