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Google Issues Unreserved Apology to African Firm over Deceitful Tactics

Late last week, Internet search giant Google was drawn into a new controversy after a Kenya based startup accused the company of using unfair means to collect information on local businesses based in the African nation.

And now in a new development, Google has admitted all the wrongdoings on its part as claimed by Mocality - the Kenyan outfit who brought these allegations.

It all started when Mocality, a provider of online business listings, alleged on Friday that Google was scrapping its databases to gather information on local businesses based in Kenya.

Apparently, the search giant took all the necessary information about small Kenyan businesses from Mocality's database, and then contacted them claiming to be Mocality's business ally, Computer World reports.

"We were mortified to learn that a team of people working on a Google project improperly used Mocality's data and misrepresented our relationship with Mocality to encourage customers to create new websites," Nelson Mattos, Google's vice president for product and engineering, Europe and emerging markets, explained.

"We've already unreservedly apologized to Mocality," Mattos added. He further stated that the company is currently investigating the matter and once the truth comes out, all necessary actions will be taken against all those who were involved in the scandal.