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Xbox live app usage up 50 per cent

Microsoft has been issuing some statistics for its Xbox 360 entertainment applications, showing a rise of over 50 per cent in the past couple months alone.

Along with increased sales of the console over the past year, Microsoft says the boosted use of the apps is due to the Xbox dashboard update which came about in November. This not only improved access and prevalence of entertainment features on the platform, but also coincided with the Christmas period, one where movie watching is quite a popular activity.

Xbox Live's director of programming Larry Hryb says this trend "illustrates our community's excitement around Xbox 360 becoming more personal, engaging and social through Xbox Live. Moving forward, you can expect to see more of the world's leading entertainment providers coming to Xbox and a continued rollout of additional entertainment apps."

This announcement was made on an Xbox blog, where Mr. Hyrb also listed some statistics:

  • The hours of video consumed globally on Xbox LIVE increased 140 percent from 2010 to 2011.
  • In December,more than 60 percent of U.S. Xbox LIVE Gold members used entertainment apps on Xbox LIVE - for an average of an hour a day each.
  • The number of people using entertainment apps on Xbox LIVE increased by nearly 50 percent globally from November to December.