Nike has been showing off its newly developed wristband designed to track a user's actions while it's being worn, measuring several different statistics.
Designed as a tool to aid in exercise and keeping active, the "Fuel Band" tracks time, steps taken, calories burned and outputs it all to a figure known as "NikeFuel." The sports clothing firm describes this as a "normalized score that awards equal points for the same activity regardless of physical makeup." So, it gives you points for completing activities, not putting effort in? Wouldn't you want to vary this dependent on a user's weight or fitness levels?
The Telegraph is reporting that Nike pulled in ex-professional cyclist and inspiration for Peter La Fleur, Lance Armstrong, to help publicise this new techy hardware. He stated: "What's great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day."
"That's what will get people challenging themselves to do more and better their own scores. It's a tool to get people more active."
I'll agree that a score system certainly encourages extra activity. It's a bit like every great flash game, just one more go. Powerball owners know what I'm talking about.
On top of this, there's an upload procedure that allows users to send their statistics to the Nike+ website with bluetooth or USB syncing with your phone.That way they can compare their abilities with friends, family and the general public.
This certainly sounds a lot better than those dumb balance wristbands that do nothing.