In an interview during the recently held Consumer Electronics Show 2012, CEO of Nokia, Stephen Elop, shed light on the future branding of Bing Maps.
Bing Search Engine creator Microsoft has a good relationship with Navteq, a subsidiary of Nokia. Navteq delivers various data for Bing's 3D maps as well as StreetSide map views. Thus, this move does not seem totally random or surprising for the market.
Elop also stated, "You'll start seeing the word ‘Nokia' on a map that you get from Microsoft properties over a period of time, (e)ven if you are on a BlackBerry device, who recently said they were going to start using Bing Maps," reports Live Side.
About the future, Elop also stated the company will be working more and more on all Microsoft properties in the coming years.
The exact meaning of this statement is to be determined, unless of course either of or both companies come up with some more revelations in days to come. However, experts are of the opinion that both Microsoft and Nokia are heading towards something much more than just a simple partnership for Windows Phone based devices.