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Noon News: EU Toughens Privacy Rules, SOPA Shelved, Doodle 4 Google Contest, Google Posts Poor Results

The European Union is coming up with a set of new and tough privacy rules to safeguard Internet users' personal data over the Web, according to new reports. The move was expected for over a long time now, and it is likely to have far-reaching impact on how the Web giants like Google and Facebook handle privacy of their users.

It has only been a few days since Web giants like Google and Wikipedia officially lodged their protest against the supposedly anti online piracy laws - Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) - and the US lawmakers are already on the back-foot regarding the infamous legislation.

Google has decided to take punitive actions against those websites that flood the top of their web pages with ads due to which the visitors have to scroll down to finally view the relevant contents on the page. According to Google, this type of layouts annoys the users and thus the web search company will be penalizing those websites through search results.

Google has opened "Doodle 4 Google" art contest for US citizen students as a part of the "2012 student contest". In the competition, students will be competing with each other for getting a chance to get their own doodle used as the home page logo on the popular web search giant.

Internet search giant Google has suffered a significant setback after its quarterly results for the month of October, November and December 2011 fell short of Wall Street's expectations as company CEO Larry Page announced the rather disappointing results, shares of the company tanked by around 9 per cent.