The recent power shift at the top of the company, with the top two executives at RIM stepping down, comes after disappointing sales results and a continued downward trend. "There comes a time in the growth of every successful company when the founders recognize the need to pass the baton to new leadership," company founder and now former co-CEO, Mike Lazaridis stated.
According to a recent market survey Research in Motion will continue to see its smartphone market share plummet, with the company losing the battle on its own turf and Apple's iPhone winning over the confidence of enterprise users.
The recently published survey by ChangewaveReasearch focused on user satisfaction with their smartphone, which reveals that 75% of iPhone owners are "very satisfied" with their purchase. While Apple users are by far the most content, BlackBerry owners, once very proud about their sleek and powerful smartphones, come at the very bottom of the list with only 22% happy.
Other manufacturers, making up the middle ground, include: Samsung and HTC, with 47%, Motorola 45%, LG 31% and Nokia just above RIM with 23% of users declaring themselves very satisfied.
The news gets even worse for RIM, as it also comes bottom of the Future Smartphone Buyers poll carried out within the same survey December 2011. Just 2% of those intending buying a handset in the next 90 days were planning on purchasing a BlackBerry (down from 3% in September), compared to 54% for the iPhone.
The area where RIM could traditionally rely on securing a large number of customers was the enterprise market. Recent research shows that here also users are flocking towards other platforms, Apple's iOS in particular. iPhones surpassed BlackBerry smartphones as the most popular handsets in the business sector in November last year, according to an iPass survey.
Furthermore, Apple claims as many as 93% of Fortune 500 companies are deploying or testing the iPad, with that figure at 60% for the iPhone, up 2% and 4% respectively on the previous quarter, eWeek reports.